Improving Client & Sales Conversion

Much like SEO, client conversion is an art form taking into consideration many factors including user behaviour and expectations, changing technology trends, target market patterns, usability and access. At the core of everything we do is the ethos "Looking great is not enough... it has to WORK". Building a successful website means building one that works really well for the end users.

Real usability testing

Nothing gives you better feedback on your site than having someone actually use it. We offer a range of usability testings, which typically include having non-familiar users test the site while all their impressions and interactions are captured on video. This is then analysed and improvement proposals can then be put forwards. Many clients find this process extremely rewarding allowing thier sites and online services to be further improved, because "Feedback is real, every thing else is imagination"

Site usage and metrics analysis

Another service we offer is that we will gather lots of information about how your site is actually being used and then at intervals of usually one month or quarterly we will analyse this information and feed it back into design refinements to further optimise the site to increase its success. This is naturally an iterative process, each round of refinements feeds back. It's what makes the difference between a good site and a great site. Simply contact us and ask us about this service.

Professional Copy-Writing

What you have to say is important, how you say it makes all the difference. Which one of these statements is more likely to lead to you wanting to know more about a product?
1. "Why not try our product?"
2. "Discover for yourself the benefits of our product?"
They both say the same thing more or less but the first one gets the person to actually list reasons in their mind why they should not try your product! Which is definately not moving them in the direction of your product!. As with all our services you choose the one's that matter most to you, so it's useful to know that we can also help you fine tune the wording of your copy to get the best results.

Tools to support your visitors

When people arrive at your site they are looking for something. If they don't find it then they feel dissapointed. Imagine how many clients you could loose simply because they had a routine question that your site didn't answer. That's why we've developed plugins like Spartfaqs and the video library Spartav which allows you to provide video tutorials. So you can answer potential client's questions and provide useful instructional content which does several things:

• It makes them feel like your site is more useful (than the competition)
• By answering their questions, they are more likely to convert into clients, as you have moved them beyond their questioning phase
• They feel more loyalty to you as you are demonstrating that you are an expert/authority