SEO: Increasing Website Traffic to Your Site

More visits to your website generally means more chance of success. The phrase "Search Engine Optimisation" or "SEO" refers to the art of improving the site so that it gets found when people search for words and phrases specific to your business.

Level I SEO: Every site we build automatically has structural SEO features

Every website we build has the correct structure and composition to engage search engines in an optimum way. We can't be more specific because there are lots of companies out there that would love to learn all the things we know about SEO. What matters most is that when you work with us, we take SEO seriously. That's why Level I comes with every site and plugin we build. It's the building block for SEO Level II and III.

Level II SEO: Our experts refine the content of your site

Working directly with our SEO experts we'll refine the actual content of your site to further focus on your target search phrases. This is an iterative process and requires an experienced SEO analyst to get right. There are many factors such as the competitiveness of the other sites out there and the number of people searching for your phrases to weigh up and so it is not a hard science, but much more an art form.

Level III SEO: Our experts engage with external SEO agents

Good quality links to your website from reputable successful sites tend to increase your search engine rankings. After level II the next step for those clients who want to further improve their rankings is to engage with specialist link managing companies. This is an optional step as often Level II yeilds great results anyway.

SEO Training - we show you how to be more SEO effective

We've developed a range of website plugins which enhance your website and allow you to directly add content such as images, videos, blog posts, news, eCommerce, FAQs and even testimonials. One of the advantages of these plugins, as well as making your site more useful for your clients, is that they can also drastically increase the number of hits you get to your site. We've built them so they interact with search engines efficiently. One of our clients reports regularly that 20% of all hits to his site are directly to his blog posts. And we can also teach you how to use these tools to maximise their SEO return on investment (ROI) for your site.

Non-browser clients - RSS Feeds

Not everyone uses web browsers in a classic sense to view information on the web. Some people look for RSS feeds, which stands for "Really Simple Syndication" or "Rich Site Summary". These are bitesized bits of information that a website publishes so that people with RSS readers can keep informed. So if you aren't publishing RSS feeds then you're not providing your information to all your potential clients and you're missing out! Many of our plugins, such as the Spartpress plugin, automatically generate RSS feeds, so you don't have to do anything.

Providing online Client Gathering Mechanisms

What happens to all those potential clients that visit your site but are not ready to purchase or become a client on this visit? Well sadly unless you have a way of engaging them then you've probably lost them. That's why we have plugins and online tools that allow them to register either as members of your site or to sign up to mailing lists so you can email them in the future with promotions etc. For some clients we've even gone a stage further and created bespoke features so prospective clients can register interest in future services and the like.