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Socitm, an association for ICT professionals in Local Government released information yesterday about the impact of ICT in saving money when handling customer enquiries.

"Data from the Channel Value Benchmarking service puts the comparative cost to councils per enquiry at £7.40 for face-to-face, £2.90 for the telephone and just £0.32 for web enquiries...." The article then says that because councils are not investing in the internet enough they are not satisfying their customers... "Information from Socitm's Better connected survey suggests under-investment in the web is the cause of its current low performance and this needs to change. Investment in the web that will reap significant returns because of the potential to reduce the cost of meeting customer enquiries"...

That's an estimated saving of about 95% comparing face to face with online enquiries and a saving of approximately 89% compared to telephone enquiries!

It's nice to see some real figures to back up a principal we've been promoting for years. This is why we developed the SpartFAQ website plugin, which provides our clients with a way of easily publishing FAQs that can have text, images and even video. FAQs which stand for Frequently Asked Questions, are a great way of saving money by providing the answers to questions your clients regularly ask. This means your staff don't have to spend their time and your money answering those questions on the phone, face to face or by email.

Just another example of how our SpartPlugins help your business to be even more successful.

For full details read the original article here.